Server-Side Monitoring vs. Pixel Monitoring - Which is Better?
A variety of ecommerce companies are turning to server-side tracking as a means to enhance their information collection processes. While it requires extra technical knowledge than routine GTM and might present additional prices, it can bring about higher accuracy and more trustworthy data
Pixel monitoring uses an item of code to sign up conversions on your internet site. It's easy to set up and much less vulnerable to advertisement blockers.
1. More accurate data
The standard approach of tracking conversions on a website, utilizing pixels, is having problem with altering internet browser personal privacy policies. This means that the data being sent to Google Ads, Facebook Manager and various other systems is much less accurate than it should be.
Server-side tracking is a much more protected choice that assists to bypass these constraints, as it's filled from your very own domain name and dealt with as first-party code, suggesting it's less likely to be affected by ad blockers or other safety and security procedures. This provides more exact information and a much more complete picture of customer trips across channels.
Additionally, this kind of monitoring enables organizations to track conversions beyond the internet site, such as call and in-store brows through, which can be difficult for pixel-based tracking. This flexibility offers online marketers much more ownership over the data they send out, and makes it less complicated to comply with numerous information regulations. It's additionally a great deal less vulnerable to fraud, as it's more difficult for fraudulent actors to manipulate the system by modifying the postback link.
2. Much better control over data.
Server-side tracking permits services to gather and improve information before sending it to third-party analytics/advertising platforms. This improves information efficiency and precision, which can aid marketing experts make even more enlightened advertising choices.
Standard pixel tracking depends on JavaScript tracking codes that are placed in website site visitors' web browsers. These tracking codes are typically blocked by ad blockers, which can cause information collection disruptions and inaccurate results. Server-side monitoring allows companies to bypass these limitations and give precise, consistent information that is less susceptible to disturbance.
This kind of tracking also permits companies to track conversions that take place beyond the site, like call and in-store purchases. This is necessary since brand-new personal privacy plans such as Apple's Intelligent Tracking Prevention (ITP) restrict the life span of cookie-based tracking pixels to 7 days. This is a key reason that S2S is a lot more trusted for companies seeking to adjust to these changes.
3. Much less susceptible to scams
Server-side monitoring allows companies to manipulate information hauls before it gets to 3rd party endpoints, enhancing safety and security and personal privacy. This is particularly essential as various web browsers and platforms significantly alter just how they manage cookies. For example, in iphone 14, Safari will only supply first-party cookie information and will not permit pixel-based monitoring. Using server-side monitoring, you can bypass these limitations and remain to track conversions that happened beyond your website.
Furthermore, server-side tracking allows you to record individual information directly by yourself servers. This removes dependancy on third parties, which can be susceptible to violations and personal privacy offenses.
A server-side tracking system is a set of directions that informs your internet site's server what events to tape-record. This data is after that sent out to analytics devices like Google Analytics and Facebook Organization. It's also used to set off event-based ads, such as retargeting. On the other hand, pixel monitoring is a different approach that makes use of a tiny piece of code on your page to gather information from users.
4. Much easier to apply
Server-side monitoring is an information collection procedure that takes place on the internet site's own server, bypassing web browser limitations. This implies that data collected by the website/app is first sent to the server where it's processed and after that forwarded to analytics tools like Google Analytics or Facebook Pixel.
The benefit of this method is that it decreases the range of data administration and provides organizations much more control over transmission, making it typically extra dependable. Consequently, it's less susceptible to data difficulties triggered by points like a damaged link or an energetic ad blocker being set up.
With OWOX BI's Server-Side Tracking, your organization can accumulate real-time conversion information similarly that you would real-time marketing dashboards with pixels or a cookie, but this is after that passed straight to your advertising and marketing tools on the server. This allows you to have even more exact information and assists make sure conformity with privacy guidelines such as GDPR. Additionally, it likewise avoids the tracking constraints enforced by internet browsers and advertisement blockers.